Connecting Souls “MATSURI”
祭 – 心を繋ぐ –
With a long north-south axis, divided by mountainous terrain, each region in Nagano has cultivated distinct cultures and Matsuri festivals symbolizing their cultural uniqueness. Each festival embodies reverence for nature, gratitude to the land and predecessors, community awareness, and aspirations for the future. The traditions binding the hearts of those who cherish their region continue to be woven to today.